Advertise with us
My name is Lucy, and I am the founder of Edible Ethics. This website was created for the purpose of bringing ethics to reader’s plates and showing just how tasty being ethical can be!
This is made a lot easier thanks to the many awesome vegan-friendly brands that are making it simple for people to understand and enjoy veganism. The more I share these awesome brands with my audience, the more we can spread the vegan word!
My audience is keen to discover new brands that can add more value to their lives. So, find out how you can work with me at Edible Ethics to get your vegan-friendly brand seen by more eager eyes.
Why advertise your brand with us?
I have been working on Edible Ethics since 2017 so it has been gradually building up authority in the vegan food niche. I went full-time in the summer of 2022 and am now regularly posting up high-quality content, including reviews of vegan-friendly brands, comprehensive guides and plant-based recipes.
This hard and consistent work is paying off as I see 30% increases in my organic traffic month by month, traffic which lands on my content mentioning awesome vegan-friendly brands! Based on the stability of this monthly traffic increase, the website is forecasted to have over 20,000 monthly visitors by the end of 2023.
Since my articles live permanently on my website, they will only get seen by more and more people over time, so the sooner you start the more beneficial it’ll be!
Other than Pinterest, my brand is #socialmediafree. A social media post gets seen for just a few hours to a few days. My articles are forever.
Examples of our ranking content
Not only does my work get seen by my existing vegan-friendly community, it also ranks well on Google. Because as well as founding Edible Ethics, I used to run a fully vegan SEO agency. So I know a thing or two about getting my content seen by the right audience 😉
Here is a selection of my existing branded work that ranks well on Google, helping to meet their potential customers at different stages of their journey.
Our audience
I have a varied audience but it is mostly based in the United Kingdom, at the moment. This is mostly due to the fact that I am from the UK and have started by focusing locally. I may expand to cover more countries in the future.
There are a few more females looking at my content, but only by a few percent. My female audience tends to view a lot more of my vegan recipes whilst male readers tend to look more at my reviews and guides.
The main age group of my audience matches well with the overall global vegan audience, which is predominantly between 25-34 years old.
Gender
Age
Location
Our advertising opportunities
Here’s how you can advertise on my vegan food blog. I only recommend brands that I love to my audience. It helps to build and secure trust. So, I do need to try your product or service before writing.
I ensure that all my content is unique so that it doesn’t just look like another copy-and-paste job! I also like to ensure everything I write is thorough so that my readers can get all the information they need in one place.
In the unlikely event that I do not love your vegan-friendly offering, I will provide you with constructive feedback and a refund.
How do you start the advertising process? Send me a message using the contact form below detailing the service(s) you are interested in along with some information about your brand.
1. Spotlight product review
I will write a full-page review on your brand which will be published here on Edible Ethics and remain permanently.
It is written with SEO in mind, so it will rank on Google for your ‘brand name + review’, helping to build positive reviews of your brand for your ideal customers to read. These reviews convert really well as customers are in the last stage of their buying journey.
Example: my DR.VEGAN review and my La Vie bacon review.
Many of my product reviews rank positions 1-3 for my target keyword and people typically spend about 4 minutes reading them before clicking through on external links.
2. Branded recipe creation
I will try out your vegan-friendly product and use it to create a recipe which is invented by myself and shared here on Edible Ethics.
I will first taste test the product, so it is useful to have a few samples to hand. Then I will test out a few different recipe ideas.
Example: my Heura Chorizo Sausage pasta recipe.
I like to discuss these ideas before finalising them. After this, I will take photographs and write up the recipe to be uploaded on my website.
3. Restaurant write up
I will visit your restaurant and sample your vegan-friendly offering. This includes fully vegan establishments and restaurants with vegan menus/dishes.
Whilst there I will take photographs of the food and the establishment. I will also try to provide feedback on the day too if it is wanted! Afterwards, I will write up an SEO-focused review. Usually, this means targeting keywords like ‘restaurant name + review’.
Examples: my Tendril review and my Pied a Terre review
In the food world, keywords like these are regularly searched for. Meaning your potential customers are looking for positive reviews before visiting.
4. Informative piece
I will research and write up an informative article to educate and provide subtle plugs to your vegan-friendly brand. For example, ‘how-to use…’ or ‘how-to cook with…’ guides.
This is really useful for any brands who are looking for even more ways to get seen by potential customers. Subtle plugs like these tend to get higher click-throughs because the user isn’t reading a blog where they are being ‘sold to’.
Example: my guide on how to cook with silken tofu
The more that readers see your brand within blogs like these the more you can build brand awareness.
5. Inclusion in existing guides
I am regularly writing up informative guides about vegan-friendly products, be it food, nutrition, or equipment based.
If you want to be included in any existing or future guides that I write, then you can do so for free. Simply send me samples to try.
Examples: my guide on the best vegan ready meals and my guide on the best online cooking classes
Please note, sending me samples doesn’t mean I will definitely include you in a guide. I may not believe that your brand fits in with anything I have written yet, but I will still take pictures and archive them ready for when I create a guide that your brand does fit into.
Vegan-friendly brands I've worked with
Here are a few of the vegan-friendly brands that I’ve worked with and continue to advertise here on Edible Ethics.
Get in touch
Send me a message below to find out more about working with Edible Ethics.
